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SOCIAL MEDIA TIPS
Social media is about connecting, communicating and being visible. Done right it gives you the ability to connect with clients, partners, suppliers, the press, celebrities and, most importantly, experts in your sector. With the likes of Twitter and Facebook now being adopted by businesses worldwide, companies are able to connect with the everyday customer on a much more personal level than in years past.
Twitter is an information network used by millions of people, organisations, and businesses to discover and share new information.
On Twitter, anyone can read, write and share messages of up to 140 characters. These messages, or Tweets, are public and available to anyone interested in them.
Twitter users subscribe to your messages by following your account. Followers receive every one of your messages in their timeline, a feed of all the accounts they have subscribed to. When you combine messages that are quick to write, easy to read, public, opt-in, and accessible anywhere, you have a powerful, real-time way of communicating.
As a business, it is important for AmTrust at Lloyd's to have a presence on Twitter, to ensure our name is being heard and build our reputation. We can use Twitter to share information, gather market intelligence and insights, build relationships with other companies, staff and clients and join conversations about our business.
Facebook is the second most popular website on the internet with more than 800 million users.
It is a tool for connecting people with those around them. As with any social media tool, AmTrust at Lloyd's can use Facebook to expand our online footprints, directly engage with clients and prospects, and promote the AmTrust brand.
Looking to the future, Facebook is the best holistic platform for communicating with younger generations as well as others in the (re)insurance market.
Simply by having a presence on Facebook and sharing AmTrust’s news and updates will help to build an online following and keep up to date with today’s digital marketing strategies.
YouTube is the world's largest video sharing website, with thirteen hours of video uploaded to it every minute.
Again, because of its online popularity and ability to talk directly to customers, it can be used as a highly effective business tool. We can use it to show off our expertise, share knowledge, market our products and connect with customers, colleagues and prospects.
Video can be a very powerful tool for businesses, and with YouTube‘s free-to-use model, ease of use and mass market audience, Youtube has a lot to offer.
Our goals for using Youtube are to build brand awareness through the use of video, and share our videos through other social media sites as well as our own website.
One of the things we want to use Youtube for is to display product videos, this gives brokers the opportunity to see exactly what we do, and adds authenticity by engaging with the underwriters directly. We also want to produce videos of presentations, conferences and company events all of which engage staff and clients and allow us to promote AmTrust to a wider audience.
LinkedIn is a social network used predominately for professional networking. With 161 million business members, LinkedIn provides a lot of opportunities.
It has the ability to create a company profile, which lists everyone who works there and some information about the company itself.
Having a LinkedIn company profile makes our business look more complete, and provides us with a new tool for reputation management.
The real value of LinkedIn for businesses is to connect one-to-one with other business professionals. It’s all about making connections, and building a professional online presence to encourage more business opportunities for AmTrust.
Conference calls: a smarter way to do business.
Save time, money, and reduce travel. Talk to more people on one call, whether you're in the office or on your mobile.
Our Skype address is: amstrustatlloyds
so give us a call !
youTalk-insurance is a completely free multimedia website for insurance brokers and general insurance professionals. Get the latest insurance news, videos and product information direct from insurers and professional bodies. The site links you to the actual story written by the insurer and displays video shorts from leading industry experts all of which is updated on a daily basis.
To view AmTrust at Lloyd's profile on Youtalk insurance CLICK HERE.